OpenAI will likely replace my job. And it's a good thing?
I asked ChatGPT to write a digital marketing strategy for a client of mine. And it worked, sort of.
Am I writing myself out of a job? Well, yes and no.
I started my arts marketing company Storiie in 2008, to support arts organisations, heritage institutions and brands in sharing their brand story to their audiences in more creative and meaningful ways.
A lot of that work starts with understanding my client, their needs and their goals. And secondary to that is understanding their audience, and their needs and goals. This is of course the basis for any good marketing and PR campaign.
From here we can build a strategy that acts as a blueprint to engage with their stakeholders, sell the product or service and ultimately increase revenue for the company.
Now, this isn’t a quick job, nor is it a ‘one size fits all’ approach either.
But I was intrigued. Could this be done quicker? Could AI actually support this process?
And more interestingly (read worryingly)…
Could AI actually replace my job?
There has been so much hype around AI lately, and since all marketers and creative business mentors like me need to be aware of the current technologies and new directions we are all headed, I needed to find out more.
So I jumped onto ChatGPT and liberally typed my prompt:
Write a digital marketing strategy for a publicly funded arts organisation based in the UK
I waited with bated breath for the flashing cursor of the AI to feed back something...Anything.
And yet after mere seconds, there it was, being fed back to me in all its glory; a pretty robust digital marketing strategy for an arts organisation based in the UK.
What’s next for us and AI?
What we do know is, AI and more specifically the likes of ChatGPT allows more information to be shared to a wider group and invites people to advance their own critical thinking and skills in ways we’ve never seen before.
And now, as we enter the Web3 era that invites users to not only read and contribute to the world wide web but also own our content too, it signals the dawn of a new age where we can be less reliant on a small group of privileged tech behemoths to dominate our online lives.
Which is all very well and good, yes. But also let’s not forget one fundamental thing. People still need people. Regardless of our technological advances.
People need people.
As with all my clients, we still need to talk, to listen, to understand each other in a very human way. I still need to spend time with the teams to find out their own idiosyncrasies and understand the unique qualities of their communities in their hyperlocal areas; to know what worked and what didn’t work for them in the past and how to move forward together in the future. All of which ChatGPT simply can’t know (at the moment anyway).
If you want to find out more about OpenAI and Web3 and more here’s some useful books, channels and sites that I enjoyed with far more information:
Homo Deus by Yuval Noah Harari
Life 3.0 - Being Human in the Age of AI
Happy nerding!